‍

Our challenge was to develop and implement a digital platform for recreational boaters and paddlers. The platform was designed to aide trip planning and kept boaters and paddlers up-to-date while boating.

‍

‍

THE BACKGROUND

Maritime Safety Victoria’s (MSV) required a mobile, responsive solution that simplified and consolidated all critical informational needs into one solution to facilitate safer decision making and thereby  ultimately reduce casualties on the water. ​​

Specific requirements included  providing valuable trip information based on people’s interests and locations and better influencing boaters and paddlers to proactively manage maritime safety risks.

‍

OUR APPROACH

Using Human Centred Design methodology, RXP engaged boaters directly —including going out on the water and visiting boat ramps — to understand the information they wanted and how they would like it presented. This was supplemented by workshops and survey data that led to the creation of a prototype app tested with boaters.

Built on MSV’s existing Salesforce platform, RXP designed and built the mobile app and website that supports boaters and paddlers to be better prepared and stay abreast of changing weather conditions before and during a trip on the water.

‍

RXP Group never shied away from coming up with the best solution. What has been produced will help drive a positive safety culture

Liberty Fletcher-Seales - Project Management Officer- Maritime Safety Victoria

‍

THE RESULT

Called ‘Boating Vic’, the app and website provides targeted information relating to more than 400 boat ramps and launching locations across Victoria, including ramp and car park vision (live at selected locations), to inform users if the ramp is busy or quiet. The app also has localised information such as marine weather forecasts fed directly from the Bureau of Meteorology, as well as warnings, notifications, facility information and safety advice from a range of government agencies.

Since launching in late 2019 there have been more than 10,000 app downloads, more than 4,000 accounts created, and in excess of 500,000-page views.

‍

‍

‍

‍

‍